One of the appeals of alternative medicine is that it offers not just an alternative philosophy or an alternative treatment

One of the appeals of alternative medicine is that it offers not just an alternative philosophy or an alternative treatment but also an alternative language. If we feel polluted, we are offered a “cleanse.” If we feel inadequate, lacking, we are offered a “supplement.” If we fear toxins, we are offered “detoxification.” If we fear that we are rustling with age, physically oxidizing, we are reassured with “antioxidants.” These are metaphors that address our base anxieties. And what the language of alternative medicine understands is that when we feel bad we want something unambiguously of the pharmaceuticals available to us are at least as bad as they are good. My father has the habit of saying, “There are very few perfect therapies in medicine.” True as it may be, the idea that our medicine is as flawed as we are is not comforting. And when comfort is what we want, one of the most powerful tonics alternative medicine offers is the word natural. Eula Biss — ON IMMUNITY: An Inoculation