In our reference PDF we found the picture of these [Fine Line] trousers and felt like these were a really good starting

In our reference PDF we found the picture of these [Fine Line] trousers and felt like these were a really good starting point for what we wanted to do and to base the look off of. Gucci are great. We worked with them. We sent them over the mood board and the references and made almost a checklist of things we would like to achieve. So it was like, these trousers with the buttons, make sure that the have buttons for braces, and they custom-made braces for us. The shirt was actually something that we had from the last campaign that we never used. Anything that we don’t use, we keep it safe. It was quite natural. This wasn’t planned to be the album cover, there was no like, ‘Oh this will be the album cover look.’ We had a big fitting the day before the s hoot, and they had all the setups – the set designer had made all the sets. And we kind of just did a fitting with me, Molly, Harry and Tim Walker. And we just played around and tried things on, took Polaroids of everything and got everything up on the board. And we pulled the looks that we thought would be great for this shoot. And this was the first shot of the day, the first look of the day, and I don’t know what it was, but something just felt right about it.

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